Universal Media Publication

CEO Today
Online

Audience

Turning Unused Assets into Charitable Contributions: A Smart Business Move

30th Apr 2025
As a business owner, you’re used to finding value in every resource. You analyze budgets, track usage, and look for returns on your investments. But sometimes the best return doesn’t come from resale or storage, it comes from giving something away. Whether it’s an old company car or office equipment that’s no longer useful, unused assets can still bring value when placed in the right hands. And if you play it right, donating those items can benefit your business in ways that go beyond the balance sheet. In this article, you will discover how turning extra assets into charitable contributions can serve both your community and your company’s bottom line. Why Giving Away Unused Assets Makes Sense Unused assets are more than just clutter. They are missed opportunities. When something is no longer useful to your operations but still holds value, donating it to a charitable organization can make a difference in ways you might not expect. First, there’s the tax advantage. Donations of equipment, vehicles, and other goods can often be deducted from your taxable income. Of course, you will want to work closely with a tax professional to make sure you handle the paperwork correctly. But the financial benefit is real and worth considering. More importantly, giving unused assets new life in the hands of someone who needs them strengthens your business’s public image. People notice companies that give back. They remember the ones that stand for something more than just profit. It builds goodwill with your customers and your community without feeling forced. Thinking Beyond the Usual: Different Ways to Give Most businesses think of writing a check when they hear the word "donation." That is only one way to help. Physical goods often carry just as much value to charities, sometimes even more. For example, donating a car that your company no longer uses can be a meaningful way to support a cause. There are organizations that accept vehicles in almost any condition and use the value to fund programs, provide services, or support people in need. It’s a simple process in most cases, and it clears up space while helping others at the same time. You can also donate things like office furniture, old computers, or even unused tools and equipment. Local nonprofits, schools, and community programs often rely on these kinds of donations. Some groups even handle pickup, so you don’t have to worry about the logistics. Setting Up a Simple Giving Program You do not need to be a large corporation to make charitable giving part of your regular business activities. A few simple steps can make it a normal part of how you handle extra assets. Start by keeping a list of items that are nearing the end of their shelf life in your business. This way, when it comes time to upgrade, you already know what you can donate. Next, build relationships with a few local charities. Get to know what they need. Some may want office supplies, while others may have a use for transportation-related donations. Knowing where your assets will do the most good makes the process smoother. It also helps to create a basic policy within your business. Decide ahead of time how you will handle appraisals, how you will document donations for tax purposes, and who is responsible for overseeing the process. That way, everything stays organized. The Emotional Impact of Giving It is easy to think only about numbers. Save on taxes. Clear storage space. Improve brand reputation. But the truth is, giving also feels good. When you see an old company car helping fund medical programs or a donated batch of laptops helping students learn, it changes the way you and your team feel about your work. It brings new energy and meaning to what you do every day. Even better, involving your staff in the process builds pride and loyalty. When employees know they work for a company that cares about people, not just profits, they are more likely to stay committed. It makes a difference in morale that you can feel. Things to Keep in Mind Not every item will be a good candidate for donation. Some assets may need repairs or cleanup before a charity can accept them. Others may have too little value to be worth the effort. Always communicate clearly with the organization you plan to help. Ask what they can use and what condition items need to be in. Also, stay honest in how you represent your donation. Give because it is the right thing to do, not just because you want good press. People can tell when a gesture is genuine, and sincerity will always reflect better on your business than a public relations campaign. Finally, do not forget to document everything. Proper records are necessary not only for tax purposes but also to show stakeholders how your business commits to community support. Wrap Up Even small, unused business assets can make a big difference when donated. Giving them away shows your values, supports others, and strengthens how people see your business. Instead of letting things sit unused, consider where they could do some real good. It’s a meaningful choice that can also be a smart move for your company.

CEO Today shines a spotlight on the world’s most innovative leaders, delivering exclusive insights into the strategies and successes shaping global industries. Our audience is made up of top-tier executives, entrepreneurs, and decision-makers who rely on us for compelling stories and actionable insights.


Advertise on CEO Today

Latest content from CEO Today

Turning Unused Assets into Charitable Contributions: A Smart Business Move

From Startups to Enterprises: How XRF Analyzers Are Changing the Game for Small Business Owners

AI Mattress: How Technology is Revolutionizing Our Sleep Experience

Emma Grede and the Fifteen Percent Pledge: Driving Retail Diversity

Sarah Hirshland: USOPC CEO Leading Change

Emma Grede: The Self-Made Powerhouse Behind Skims and Good American

​Mira Murati: The Visionary Behind AI's Next Frontier

CEO Today Audience

Gender (%)

  • Female38
  • Male62

Categories (%)

  • Entertainment Enthusiasts18.95
  • Avid Investors17.65
  • Business News Enthusiasts15.69
  • Travel Buffs13.07
  • Technophiles12.42
  • Shopping Enthusiasts11.11
  • Political News Enthusiasts11.11

Age (%)

  • 55-6424.24
  • 45-5421.83
  • 35-4417.44
  • 25-3414.78
  • 65+13.81
  • 18-247.90

Reach

221k
Monthly unique visitors
300k
Monthly page views
255k
Monthly Visits
181k
Organic Traffic
66k
Direct Traffic

Average Time Spent Per Visit: 2 minutes

Earning Potential per Group

55-64 years 
24.24%
$80,000 – $150,000+

Senior professionals, executives, and retirees with substantial wealth and investments.
45-54 years
21.83%
$70,000 – $130,000+

Mid-to-late career professionals often at their peak earning potential.
35-44 years
17.44%
$60,000 – $110,000

Mid-career professionals advancing into leadership roles.
25-34 years
14.78%
$40,000 – $80,000

Early-career professionals or entrepreneurs building their careers.
65+ Years
13.81%
$60,000 – $120,000

Retirees or late-career individuals with varying wealth levels.
18-24 years
7.90%
$20,000 – $50,000

Students, interns, or entry-level professionals with nascent earning potential.
Universal Media is a long established business to business publishing house. Two of its three main titles have been published since 2009. Universal Media’s publications are designed to provide insight, opinion and analysis to a core audience made up of the corporate, financial and legal sectors.